Tamar Hirschfeld: Neuland

Tamar Hirschfeld's solo exhibition “Neuland” took place at the Helena Rubinstein Pavilion for Contemporary Art Through folktales, ancient myths and a fictitious love story between the artist and a human skeleton excavated near the Dead Sea, the exhibition reveals a complex, intricate reality dealing with history and memory, with refugees and immigrants

Tamar Hirschfeld’s video and installation works shift between the tragic and the comic and examine issues of gender and the politics of identity and post-colonialism. Over the past decade, Hirschfeld has adopted a nomadic persona, wandering around with a sense of disquiet, gazing at marginal areas and weakened populations.

The exhibition features two major video installations from 2015–2019, screened within sculptural environments rich with materiality. The work screened on the ground floor is Sheldon the Humanist Skeleton (2015–2016), depicting a fictitious affair between the artist, who was living in Lille, France, at the time, and a skeleton that she “discovered” in excavations in the Dead Sea area. It is an absurd love story between two foreigners in France, realized by puppeteers and the imagination – with a nod at the theatrical, cinematic and literary space.

The complex and tangled reality of the refugee crisis, the Israeli–Palestinian conflict and the clash between nationalism and globalism is set out against the background of the rebirth of the humanist skeleton and the love story between Tamar and Sheldon, linking the personal-biographical with the historical, the political, the public.

The work is screened in three sculptural environments that invite viewers to a journey through worldly, corporeal settings of a supermarket and a stalactite cave that culminate in an abysmal black space. The shift between environments in the film and the sculptural installation is linked to the perception of time in Hirschfeld’s work, articulating processes of change and renewal, a metamorphosis of the image from matter to spirit, from dead to living and vice versa.

The entrance level features the video work Chizbat [Tall Tale] (2019), viewed through virtual-reality glasses, in which three ancient worlds are juxtaposed with modern technology and global economy. The film narrates the tale of three Bedouin men stuck overnight in the desert with a broken-down car, who pass their time pleasantly around a fire with a thousand and one tales, until their car is miraculously revived. The escape from reality and the transition from the real to the imagined through the art of storytelling indirectly hint at the role of art in ongoing political crises.

In the lower ground floor, one of Hirschfeld’s earlier works is screened, from the video installation Schwartze and a Brief History of Mankind (2013), in which the artist, in the guise of a black woman, is talking to Yuval Noah Harari about his book. Schwartze was the first constitutive “mask” that defined Hirschfeld’s complex relationship between man and the world and between artist and society and replaced the focus on the individual and biographical with representation of humanity in its entirety. Through the principle of division and masking, the artist’s body signified the collapse of space and time between Africa and Europe and Israel, merged the traumas of various nations and reflected the moral dilemma regarding questions of contrition, correction (Tikkun) and atonement. The fluid, hybrid identity that the artist adopts in her works is linked with the grotesque body representations and the dialectics of crossing boundaries, characteristic of the carnivalesque. The components of carnival and grotesque are manifested in her work’s symbolic and esthetic stance: abundance and redundancy, mask and nudity, mechanisms of defamiliarization and reversal, crossing the lines between life and death, between body and soul, between sadness and laughter; all these expose the complexity of human existence as well as the false reality reflected through it. Hirschfeld presents life as a comedy and people as actors, tearing their masks off with curses while adopting the guise of the fool, happy and ridiculing, the scapegoat representing the sins of society, challenging the old order and motivating humanity towards catharsis, change, renewal and rebirth.

In the film that concludes the exhibition, the artist appears in a tragi-comic scene, hanging between heaven and earth from a date palm, accentuating her irrelevance to the reality which she represents, an eternal voyeur.

The exhibition was made possible thanks to donations by the Ostrovsky Family Fund, Outset Contemporary Art Fund and The Young Friends of the Tel Aviv Museum of Art; it is supported by Mifal HaPais Council for the Culture and Arts.

Curator: Anat Danon Sivan

Helena Nights – Night Museum at the Helena Rubinstein Pavilion 
For the first time at the Tel Aviv Museum of Art, the Helena Rubinstein Pavilion for Contemporary Art extends its activity hours and serves as a Night Museum throughout June to November. 
Pavilion opening hours
Monday, Tuesday, Wednesday, Thursday:16:00 – 24:00
Friday: 10:00 –14:00
Saturday: 16:00 – 24:00